What do you do when your competition is beating you and you have nothing to use against them? Easy: Use captives! No, I’m not talking about taking hostages, but rather “captive imports”. This is precisely what the Big Three had to do in the early ’70s to fight back against the waves of light pickups coming from Europe and Japan. One of the earliest captives to reach the market was the Chevy LUV, a rebadged Isuzu, and it stuck around for about a decade.
Of course, it was the ’70s, and no one was going to NOT customize a mini-truck! Getting in on the craze was Monogram, who issued several custom versions of Chevy’s little import in various custom guises! Amazingly, Revell has taken the bold step of rereleasing this little beast with a brand new decal sheet, making it even MORE ’70s than it originally was! Check out the new repop of the 1/24 Chevy LUV Street Pickup on the Out of Box page, and let’s hope it’s not the last weirdo Monogram Revell decides to bring back!